Key Responsibilities:

1.  Website Management:

• Oversee the SEO content, layout, and planning of company websites.
• Execute website updates and ensure optimal performance.
• Plan and execute the launch of new websites, including 8-10 pages per site.
• Manage social media platforms to enhance online presence and engagement.

2. Content Execution:

• Develop and publish regular articles on existing websites.
• Create marketing, landing page and promotional content.
• Ensure content alignment with marketing campaigns and strategies.

3. Campaign Execution and Delivery:

• Plan, execute and manage marketing campaigns, including email and direct mail. 
• Monitor campaign performance and adjust strategies as needed. 
• Execute targeted campaigns like EOFYS (End of Financial Year Sales)

4. List Management:

• Clean and manage email lists for CRICOS and ELICOS colleges.
• Segment email lists based on various criteria for targeted campaigns.

5. Campaign Preparation:

• Prepare email campaigns using Mailchimp and other platforms.
• Coordinate content preparation and scheduling for campaigns.
• Manage campaign outcomes, including booking demos and tracking sales.

6. Marketing Coordination:

• Collaborate with management to align strategies and initiatives.
• Support management in executing campaigns and events.
• Assist in managing social media accounts and engaging with customers.

7. Reporting and Analysis:

• Prepare regular reports on campaign performance, website analytics and social media metrics. 
• Provide insights and recommendations for improving marketing efforts.

Assets to Maintain:

• College Master List: Google Sheet containing current RTOs
• CRM Clients List: Update and manage the college names and contacts
• Social Media Accounts: Logins, content strategy and campaign details

Additional Responsibilities:

• Adapt to changing priorities and responsibilities as the company evolves.
• Support other marketing initiatives and projects as needed.

Skills required from the ideal candidate

• Very high fluency in written and spoken English
• Ability to work unsupervised
• Text composition skills 
• Strong understanding of digital marketing tools
• A keen eye for detail with the ability to visually and create visually compelling designs
• Well-organised and able to manage projects and deadlines
• Good communication skills
• Hold and attend meetings effectively 
• Write persuasive text 
• Conduct market research

Knowledge / Tools usage proficiency

• In-depth WordPress knowledge
• Use of SEO tools such as SEM Rush
• Using and building assets in Canva 
• Content management system
• Basic understanding of HDML & CSS
• Use Chat GPT and similar tools
• Google Sheets and spreadsheets
• Manage data and communication in CRM
• Working knowledge of Mailchimp
• Awareness of LinkedIn, X (Twitter)
• Google Analytics and Google advertisement
• Social Media analytic tools 

Benefit

• Performance Bonus 
• Pay timely off
• Professional Growth & Development
• Job security

Qualification

Minimum Qualification required – Bachelor’s degree in IT with good technical & communication skill

Experience

2-3 years of experience in Digital Marketing, preferably within the software development or education industries.
Fresh graduates are welcome to apply. Experience in digital marketing will be an advantage.

Pay: Competitive Salary

Schedule – Monday to Friday (9:00 am – 6 pm)

8-hour shift with a 1-hour break for breakfast and lunch.

How to apply

Interested candidates submit their resumes along with the cover letter and designer portfolio (if available) via email (service@rtosoftware.com.au) or at the website (totalsynergyconcepts.com).

Office Location

Total Synergy Concepts – A-147, Joy Smart Homes, Wave Estate, Sector 85, Mohali